In today’s fast-changing financial world, it’s important for advisors to embrace technology—and don’t worry, pressing buttons won’t break anything! While you should research the learning curve, pricing, scalability, training support, and onboarding, feel free to jump in and explore. This will enhance your skills and improve both your processes and your client experience
Tech-savvy advisors can stand out and provide the high-quality service clients want. Embracing technology means being proactive and ready to take some risks. Let’s look at four simple ways advisors can become digitally savvy and take their practice to the next level.
1. Be Aware of New Technology
Being digitally savvy starts with being aware of new technology and digital tools. That may sound daunting on top of an advisor’s many other responsibilities, but it’s an effort that will lead to strong returns. Staying current on new technology also doesn’t need to take over from other tasks. Join industry groups or subscribe to relevant newsletters. Network with other advisors with strong digital skills and ask for their advice and recommendations on trends to pay attention to. You don’t need to be a technology expert to be aware of digital trends — find the method that keeps you current without taking away from your other responsibilities.
2. Lean into Digital Client-Facing Tools
With so many digital possibilities, many advisors struggle to know the most strategic focus. One way to show your digital prowess to clients and prospects is to prioritize digital client-facing tools. These tools empower clients to understand their finances better and improve their experience with added convenience. Look for pain points in your current client experience that can be improved with digital tools. Often, the process with the biggest impact is moving from physical paper forms to digital information gathering. This improvement is a win for everyone: It allows clients to complete paperwork once on their schedule instead of having to manually fill out the same information multiple times and also streamlines back-office data entry, reduces the chance of errors, and improves compliance.
Advisors and firms can also lean into video calls and digital messaging to connect with clients instead of requiring in-person meetings. A digital platform or dashboard to track investments and financial progress can also quickly answer clients’ questions and keep them informed about their finances.
3. Boost Your Online Influence
Not all digital activity has to happen behind the scenes or with current clients — you can also establish yourself as a digitally savvy advisor by creating a strong online presence to appeal to potential clients. Lean into the power of content marketing by posting blogs, videos, or podcasts about financial questions and issues. Digital marketing establishes you as an industry expert and puts you in front of potential clients where they already are. Your clients and prospects are online, so you should be there, too.
Creating a strong social media presence by posting updates, answering questions, and sharing your messages with a larger audience shows that you understand digital channels and are a future-focused advisor. When other advisors may be using outdated marketing efforts, you can shine by leveraging digital channels.
4. Stay Flexible
Perhaps more important than anything you do is the mindset you cultivate towards technology. Digital channels and trends are constantly changing. Successful advisors have an agile and adaptive mindset toward technology. They are committed to continual learning and aren’t afraid to be flexible and try new things. Becoming a digitally savvy advisor doesn’t happen overnight, and it may be uncomfortable to try new things. But advisors who embrace change and are willing to learn new things and take risks can set themselves up for long-term success.
Becoming a digitally savvy advisor is essential for any firm aiming to be seen as a premier provider in today’s fast-paced financial landscape. By prioritizing technology, you can significantly enhance the client experience. PreciseFP has a minimal learning curve, allowing you to integrate it into your practice quickly. Don’t miss out on the opportunity to transform your advisory services—sign up for a free trial today and take the first step toward a more efficient, client-focused practice!
