Docupace Accelerates Market Leadership with Strategic Acquisition of Hubly
Acquisition Strengthens and Expands Company’s Software Solutions that Solve Workflow and Collaboration Challenges Across Wealth Management Firms
Holmdel, NEW JERSEY – Mar 11, 2025 – Docupace, a leading provider of software to streamline back-office operations of wealth management enterprises and financial advisors, today announced the acquisition of Hubly, a powerful workflow management platform that provides efficiency and visibility to registered investment advisors (RIAs), as well as wealth management firms from a wide range of channels. Hubly’s workflows ensure work items are documented, routed and completed by the right team member at the right time to elevate client experiences.
“Hubly and Docupace share a passion for taking the complex, cumbersome and most arcane areas of the wealth management industry and transforming them into a unified, transparent and intelligent experience,” said Docupace Chief Executive Officer David Knoch. “This acquisition perfectly aligns with our strategic vision to deliver a comprehensive back-office ecosystem to the financial services industry and underscores our commitment to delivering exceptional back-office software solutions to TAMPs, broker-dealers, banks, RIAs and more.”
A workflow management operating system designed to provide efficiency and scalability across a financial advisory firm’s back-office, Hubly ensures critical client service workflows do not fall through the cracks. Hubly’s back-office hub saves its customers hundreds of hours through workflow automation when:
- Onboarding new clients;
- Scheduling, preparing for and following up on client review meetings;
- Opening new client accounts and processing money movement transactions;
- Tax preparation and planning; and,
- Onboarding and training new team members.
Hubly’s intuitive and easy-to-use, no-code workflow platform empowers customers to create, design, monitor, and manage all the processes that make up a financial advisory firm.
“We’re incredibly proud of what the Hubly team has accomplished, building a category-defining workflow product and, as we join forces with Docupace, are excited for this new chapter to accelerate functionality and value for the market we serve, pushing the market further towards efficiency and automation,” said Hubly CEO and Co-Founder Louis Retief. “Bringing Hubly under the Docupace umbrella significantly advances our ability to provide value to our customers and continue transforming the wealth management market.”
The process of integrating Hubly into Docupace’s enterprise-level processes will begin immediately, with a focus on ensuring a seamless transition for employees, clients and partners.
Workflows Pave the Way to Faster Growth
While many believe improving messaging or enhancing marketing strategies unlock increased profitability of financial advisory firms, Docupace’s research illuminates the power of putting well-defined, automated processes in place.
An analysis of all current Hubly user firms, compared with the universe of their RIA peers, shows the community of Hubly users has grown substantially faster over the one- and five-year periods, according to data obtained from Discovery Data.*
*Table shows comparative growth figures for Hubly user community and the registered investment advisors universe in Discovery Data as of December 31, 2024. In order to be included in the calculation, firms must have more than or equal to 10 clients, at least $5 million in assets under management (AUM) and a 1-year growth rated equal or lesser than 999%.
Putting Hubly Together with PreciseFP
With the acquisition of Hubly, along with the 2021 acquisition of PreciseFP, two of the most powerful tools to save time and scale RIA firm resources now sit under the Docupace brand.
To commemorate and celebrate the convergence of the Hubly and PreciseFP communities, Docupace is offering a six-month, 50% discount off monthly subscription fees for all Hubly users interested in adopting the capabilities of PreciseFP, and vice versa. Firms that already use both tools will proactively receive the six-month discount on their PreciseFP subscriptions beginning April 1, 2025. Users of each platform will soon be notified about how to take advantage of this special offer.
“Pairing Hubly with PreciseFP provides the most powerful workflow and client engagement platform the RIA market has ever seen. Docupace’s offerings honor our loyal users and provide a true first-mover advantage for RIA firms that want to make manual workflows a thing of the past,” said Knoch.
About Docupace
Docupace is a solutions provider focused on digitizing and automating operations in the financial advice and investment industry. Financial services firms use the Docupace Platform (a cloud-based, integrated software suite) to reduce back-office expenses, improve efficiency, strengthen recruiting, and enhance the experience of advisors and investors. With headquarters in Holmdel, New Jersey, Docupace is proud to serve some of the largest independent broker-dealers and registered investment advisers (RIAs) in the financial services industry.
For more information, please visit www.docupace.com.
About Hubly
Hubly is at the forefront of making financial advisory effortless. Our platform is designed to transform the household experience within financial advisory firms, ensuring high-touch, stress-free service even at scale. Hubly ensure that households consistently receive efficient, top-notch care, setting a new standard for financial advisory services.
Visit myHubly.com to learn more.
Media Contacts:
Ryan George
Chief Marketing Officer, Docupace
ryan_george@docupace.com
Joseph Kuo / Donald Cutler
Haven Tower Group
jkuo@haventower.com / dcutler@haventower.com
