In an article by Bob Veres of Inside Information, Bob refers to prospects who touch in on an advisor’s website only to float away, never seen or tracked, as “ghosts”. In the article, Bob says: “The ghosts are far more numerous than I think most of us ever realized. And they represent an enormous untapped opportunity.”
During this powerful webinar, we will show you how advisors are turning their ghosts into qualified leads. Using a method known as “the pre-engagement engagement”, we’ll show you the importance of pre-engaging visitors to your website and how to use technology to accomplish this often overlooked component of lead generation.